About the Active Travel Ambassadors programme
Active Travel England funds an Active Travel Ambassadors programme, run by a partnership between Modeshift and The Bikeability Trust.
This ambassador scheme trains, resources and supports secondary school students to increase active travel journeys in their school community using behaviour change campaigns and interactive engagement opportunities.
As part of the programme, ambassadors develop campaigns and provide training to their peers to improve the feeling of safety and instil confidence when using active methods of travel. Many students held assemblies or developed events and competitions to achieve their objectives.
Since launch in 2022, over 800 students have trained as Active Travel Ambassadors.