Last updated 6 September 2024.
Active Travel England (ATE) is an executive agency to the Department for Transport. Our website provides copies of guidance produced by ATE and other resources available to help enable active travel. In order to provide this service, we will collect and process personal data.
The data controller for personal information collected and processed for this service is Active Travel England.
Cookies on activetravelengland.gov.uk
We use cookies to collect and store information about how you use the activetravelengland.gov.uk website.
Strictly necessary cookies
Essential cookies are required to perform the functions of this website. This website collects the following essential data:
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your cookie consent status: this is collected to ensure we meet data protection legislation
|
Name of cookie |
Cookie type |
Description |
Days active |
|---|---|---|---|
|
cookie-agreed |
Strictly necessary |
Essential to record your cookie consent. |
100 days |
|
cookie-agreed-categories |
Strictly necessary |
Essential to record your cookie consent. |
100 days |
|
cookie-agreed-version |
Strictly necessary |
Essential to record your cookie consent. |
100 days |
Analytics cookies
Analytics cookies are used to monitor user behaviour on this website. This data is collected to improve website journeys for future visitors. This data will not be combined with any other datasets which could identify you.
Your data is anonymised using Google Analytics IP address anonymisation.
The following data is collected:
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session statistics including clicks, page visits, downloads, scrolls, video views and user journeys
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location information including city, country, region, subcontinent and continent
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device information including brand, category, model, operating system, OS version, device language, platform, app store and app version
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personal information including age, gender and interests
|
Name of cookie |
Cookie type |
Description |
Days active |
|---|---|---|---|
|
_ga |
Analytics |
Google Analytics. Used to distinguish users. |
12 months from first visit |
|
_ga_[container name] |
Analytics |
Google Analytics. Used to persist session state. |
12 months from first visit |
Marketing cookies
Marketing cookies are used for marketing and advertising purposes, including to serve more relevant advertisements to your device.
YouTube sets marketing cookies on website pages that display YouTube videos. Learn more about YouTube cookies, including how YouTube uses your data, in the Google privacy notice.
If you do not consent to the use of marketing cookies on the Active Travel England, a link to the YouTube video will be provided instead.
Manage your cookie settings
You can manage your cookie settings on the Active Travel England website by selecting ‘No, manage cookie settings’ in the cookie bar.
You can change your cookie settings at any time by navigating to the cookies page, located on the footer of every page.
Why we collect your data
We collect and process data to improve and measure the services and effectiveness of this website and to deliver the services of ATE.
How we store your information
Your information is securely stored. We store your information in a secure database. This data will be stored for different periods of time depending on the context, usage and our legal requirements.
How we share your information
Anonymised and aggregated website usage data may be shared with other government departments, agencies and public bodies. It may also be shared with our technology suppliers, for example our hosting provider.
Last updated
This privacy policy was last updated on 6 September 2024.
Any changes made to this privacy policy will be effective immediately.
What are your rights
ATE’s personal information charter has more information about your rights in relation to your personal data, how to complain and how to contact the Data Protection Officer.